When I was in London about a month ago, I scheduled a meeting with two employees of the corporation I had the opportunity to intern with at the New York branch in the summer of 2013. BPCM is a global Fashion PR firm, with offices in Manhattan, Los Angeles, and London. With retail clients ranging from low to high construct, as well as luxury hospitality and beauty partners, the agency is versatile and thorough.
Me: How does BPCM London compare to BPCM New York, especially in parameters to Menswear?
Senior Account Executive: BPCM New York is the flagship office, so other than being larger and and more centralized to the partners, Carrie and Vanessa, our vision in London is more concentrated to our culture and brand names. For menswear, our brand listing is focused to European clients, as well as international names that we collaborate with at the office in New York.
Me: Your executives work alongside New York teams with Aldo, right?
SAE: Yes! That is a great example of our cross-clientele. Because Aldo is a global company, and equally relevant in the United States as so in the EU, we tag-team on brand strategy and event planning, as well as ground-based public relations.
Me: Since my time in Paris, I have realized the relevance of Menswear in Europe in comparison to the United States. Why do you think this is?
SAE: I think that Fashion is just viewed very differently in the States than in highly-metropolitan, European cities. There is a greater pairing between function and design that you get in the states, but it’s just not as heavily influxed, and still holds relevance in the United States. It’s all about demand and reason, and we try and tap into cultural-specific need and feed our audiences relevance through the brands that we represent.
m.b. Soles 